Ferrari has a distinct sales and marketing strategy. This tactic is a big part of what distinguishes Ferrari from the competition. Some cars in the brand's lineup, for example, must be asked to be purchased. This Ferrari tradition dates back several years, to models such as the FXX-K and even further. Customers that were able to get their hands on them were already Tifosi members.

Dieter Knechtel, President of Ferrari Far East and Middle East, affirmed that the Ferrari Purosangue's exclusivity will be strictly managed. However, Ferrari still hopes that the Purosangue will attract first-time purchasers. It's a tried-and-true supply-and-demand strategy: publicize your new product, then limit its availability to make it more exclusive. The Toyota GR Corolla is rumored to be doing something similar.

According to Knechtel, who spoke to CarExpert, "It will now be a new range model, and even our current range models do not have an infinite supply. As a result, we'll be very careful to strike the right balance." This sounds like the new SUV's restricted availability to us. Any future special editions of the Purosangue will be more limited, with allocations presumably going to existing Ferrari customers before anybody else.

While it doesn't appear that you'll be able to go into a Purosangue and order one like you would an Aston Martin DBX 707, those new customers will be crucial to the brand, just as they are to the Aston. Knechtel explained, "We saw an opportunity to increase our customer base with folks who haven't been coming into the brand but enjoy SUVs."

Like so many other SUVs on the market, Ferrari seeks to attract younger shoppers. We can't help but see comparisons with Aston Martin's own SUV. The majority of Ferrari's first-time purchasers go for the Roma or Portofino M, both of which are less expensive than the brand's renowned mid-engine and front-engine V12 cars.

The fabled Ferrari V12, on the other hand, could be making its way into the Purosangue. Knechtel didn't dispute it, but it's not an official confirmation. He claims Ferrari has the last say. Knechtel did note, however, that the brand's pollution scores are good enough to keep that magnificent engine running.

To be honest, Ferrari would be stupid not to put the V12 in front of the Purosangue at some time. Under the sculpted hood of the Purosangue, we can expect Ferrari's 3.9-liter 697-horsepower twin-turbo V8. Given the SUV's stronger mass-market leanings, we expect some hybridization as well. In 2023, deliveries are planned to commence.